Welcome to LABOV

We work with companies that sell through an external or internal channel, to launch, to brand, to engage and to increase the value of their company.

Brand Re-engineering

Heavy Duty

The Macallan

Is your team in need of a creative oasis? Click to learn about LABOV’s no-cost Why 2 Wow sessions.

Why 2 Wow
LABOV 35th Anniversary Logo

Celebrating 35 Years of Creativity & Innovation

We are excited to celebrate 35 years of providing creative marketing and training solutions to some of the world’s most respected brands. Our clients inspire us to do the best work of our lives, and we look forward to working alongside them for another 35 years…and beyond.

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Brands are discovered, not created.

LABOV has discovered, developed and launched over 60 brands in industries ranging from aviation to automotive, outdoor furniture to medical facility furniture, chassis to manhole covers, transmissions to lubricants, fluid pumps to heavy construction, and machinery to designer clothing.

We want to get immersed.

The LABOV Technical Immersion team has spent thousands of hours studying our clients’ technology, products, systems and processes in the laboratory, on the shop floor, in the field and in the marketplace to differentiate and add value to their brands.





Products & Brands





Training is more than teaching.

LABOV has trained over 20,000 people on 30+ products and brands in more than 35 cities, in at least 8 different languages. We’ve utilized a variety of technologies, including mobile, web and virtual reality, for training on products ranging from fire hose nozzles to Ferraris, terminal trucks to church insurance and electronics.

Inside, out.

LABOV has developed internal marketing for 10,000+ employees, including holding special events, focus groups and workshops, and creating learning modules and leadership training.


Connecting the dots.

For more than 30 years, clients have turned to LABOV for strategy on product launches, internal marketing, quality satisfaction, product naming, dealer development, employee engagement and increasing brand value in industries ranging from aerospace to trucking, conveyor systems to logistics and finance.

A diverse clientele.

Our clients are primarily C‐Level and represent a diverse number of departments:

  • Marketing
  • Sales
  • Training
  • HR
  • After-sales
  • Service
  • Promotions
  • Communications
  • Compliance

The best clients in the world.