Welcome to LABOV

We work with companies that sell through an external or internal channel, to launch, to brand, to engage and to increase the value of their company.


Brands are discovered, not created.

LABOV has discovered, developed and launched over 60 brands in industries ranging from aviation to automotive, outdoor furniture to medical facility furniture, chassis to manhole covers, transmissions to lubricants, fluid pumps to heavy construction, and machinery to designer clothing.

Next Fact

We want to get immersed.

The LABOV Technical Immersion team has spent thousands of hours studying our clients’ technology, products, systems and processes in the laboratory, on the shop floor, in the field and in the marketplace to differentiate and add value to their brands.

Next Fact





Products & Brands





Training is more than teaching.

LABOV has trained over 20,000 people on 30+ products and brands in more than 35 cities, in at least 8 different languages. We’ve utilized a variety of technologies, including mobile, web and virtual reality, for training on products ranging from fire hose nozzles to Ferraris, terminal trucks to church insurance and electronics.

Next Fact

Inside, out.

LABOV has developed internal marketing for 10,000+ employees, including holding special events, focus groups and workshops, and creating learning modules and leadership training.

Next Fact


Connecting the dots.

For more than 30 years, clients have turned to LABOV for strategy on product launches, internal marketing, quality satisfaction, product naming, dealer development, employee engagement and increasing brand value in industries ranging from aerospace to trucking, conveyor systems to logistics and finance.

Next Fact

A diverse clientele.

Our clients are diverse. In addition to being C‐Level, they are also from departments including marketing, sales, training, HR, after‐sales, service, promotions, communication, compliance and others.

Our Clients

  • Marketing
  • Sales
  • Training
  • HR
  • After-sales
  • Service
  • Promotions
  • Communications
  • Compliance

Best clients in the world.