12 Hours of Labov

The 12 Hours of LABOV was an inspiring, fast-paced day that involved every employee in the company as well as the Kate's Kart team. The day started out with a brand assessment session in which the core essence of Kate's Kart was defined and a branding statement and elevator speech were developed.

Compassionate people delivering comfort and support to children and their families through the joy of books.

Kate's Kart. Books from the Heart.

Brand Statement

The branding session then informed the LABOV creative team as they designed an updated Kate's Kart logo and completed an entirely new website design that the organization can use when launching their new site. Additionally, new copy for the organization's brochure and bookmark was written and its website copy was edited. Graphic design students from University of Saint Francis and Indiana University-Purdue University Fort Wayne were also on hand during the day and produced t-shirt designs for the Kate’s Kart annual ice cream social and other fundraisers.


Also during the 12 Hours of LABOV, strategy sessions were held on topics such as a five-year plan for Kate's Kart, social media, public relations, video and fundraising. LABOV partnered with several of its vendors who offered website design and programming expertise, and printing, video and photo shoot services.

It was an absolutely amazing day for everyone involved benefitting a very worthwhile organization that helps thousands of children every year in area hospitals. Want to create your own 12 Hours experience? Contact LABOV. We'd love to help.


©2014 LABOV Marketing & Communications. All rights reserved