Capabilities

For our client niche (corporations that sell through channels such as dealers, distributors or reps), LaBov & Beyond Marketing Communications offers extensive in-house capabilities. The list may surprise you. As you can see, we simply don't believe in boundaries. It's all about getting clients the business results they deserve.

And no matter which of our capabilities you require, our entrepreneurial thinking and passion come standard.

LaBov and Beyond Marketing & Advertising: Traditional to Non-Traditional

Look around, it's a sea of sameness out there. If your brand isn't differentiated, you're wasting your money and your efforts. If your brand isn't differentiated, you're wasting your money and your efforts. But if you're afraid of losing your identity by seeking help, you can eliminate those fears by choosing LaBov and Beyond. Our team does not try to create your brand. We discover it and bring it to life.

Need a print ad to bring the customers in by the busload? Need a logo, brochure or billboard that sets you apart from the competition? Need an annual report that actually sells? In the same vein, do you need to build your digital presence on multiple channels, ranging from the internet to the mobile web? Do you need a website that truly engages with its visitors, or a mobile application bursting with interactive, fun experiences that turn players into customers?

Sure, LaBov and Beyond can help you do all of that – but we can handle the really hard stuff too. In fact, that is what we love to do, and what we live for doing. We don't merely augment your existing marketing efforts: we help you breathe life into your organization and brand; make it come alive and really stand out in a dense crowd of competitors. We help transform your company into a distinct presence that draws the right attention – and the right customers – to it.

LaBov and Beyond is a full-service advertising agency that is media-neutral: we offer services and results across all media channels, from the print world to the digital one. Our experience and expertise is hard to beat, especially that of our accomplished President and CEO Barry LaBov. Just taking a looking at the Barry LaBov blog can give you glimpse into the great leadership that runs our agency.

The many LaBov and Beyond reviews from our happy, satisfied customers say it all: LaBov and Beyond is an agency that will work hard to make your company's brand shine.

Want to differentiate? Ask us.

LaBov and Beyond Training: Online & Live

LaBov and Beyond delivers a full spectrum of blended learning and training. This ranges from on-line modules to live training events, and much more. All of our services have been carefully tailored by our in-house certified instructional designers. The best part about them – they are not the competent but incredibly boring, "snooze-athon" training sessions that employees everywhere have come to dread.

In fact, Barry LaBov and his team made the decision long ago to put an end to traditional forms of training. When it came down to it, these methods were far from effective in preparing employees for jobs and their functions. At LaBov and Beyond, we believe that training should be interactive and engaging. Moreover, it should excite employees, both new and old, about putting the skills they have newly acquired into play as soon as they arrive on the job.

The experts at LaBov and Beyond have brought our business acumen and our creative approach to the training arena, as we have always done with every service we provide. We dare you to imagine this – training that is creative, bold, fun and relevant to the audience. That gets the main points of your company's presentation across clearly, and that effectively prepares attendees for the next step in their roles as employees. LaBov and Beyond can help you accomplish all of that.

Whether it is for a distribution channel, a worldwide sales force, or the new employees down the hall, LaBov and Beyond designs and implements training experiences that deliver measurable results. Among these are:

Sales, Product and Brand Training
Ride & Drive Events
Curriculum Development
Instructional Design
Web-based Training
Train-the-Trainer
Dealer Sales Training

Our methods are highly effective, and we have only a wealth of positive LaBov and Beyond reviews from our happy clients to prove it. If you are looking for the same great results, reach out to us today to learn more about how LaBov and Beyond can meet your training needs.

If you're looking for some exciting, caffeinated training, ask us.

LaBov and Beyond Business Strategy & Brand Development

LaBov & Beyond helps companies develop and refine business and brand strategies, so that they can focus more on their resources and grow. Our agency conducts 360° assessments that discover who your company really is. Then we figure out how you can capitalize on it.

Due to client confidentiality, we are not permitted to share our assessments with you. But, we can share with you the following typical scenario. Imagine learning, in only a six-week period of time, what your company's strengths and weaknesses are. At the same time, you also determine how exactly you can stand out as a distinct brand in your competitive landscape.

Part of the process conducted by the expert team at LaBov and Beyond, in fact, is actually realizing what the best attributes of your organization are. Knowing these features is incredibly important, because then you don't change them and risk losing your heretofore supportive customers. It is important that you enact positive changes to your business model that only attract new customers, while continuing to keep your existing ones happy and satisfied with the services they receive from your company.

In these same six weeks, LaBov and Beyond also helps you more clearly identify what the core values of your organization are. We know how these can sometimes be lost or forgotten in the busy shuffle of keeping a business up and running. With your core values re-distinguished, they can now be better reflected in all of your communications, both outgoing and within your organization.

Imagine how, from doing all of this, you can rally now not only your team but your entire organization around this important information. Every person can become a brand ambassador for your company, with little effort his or her part. And there you have it, a built in highly successful branding initiative. Yes, life can be beautiful. LaBov and Beyond can help you accomplish this, and so much more.

LaBov and Beyond Product Launches

LaBov & Beyond has launched (and re-launched) products, technologies and services from golf shoes to medical software to aircraft to orthopaedic implants to automobiles. Our range of launching experience runs the gamut from golf shoes to medical software, and includes aircraft, orthopedic implants, automobiles, and more. So when you seek our services, you don't have to worry that we won't understand or be able to launch your product or service. Our vast experience can help you out in wide range of ways that you may not encounter at any other agency.

Why come to LaBov and Beyond? It is not only our experience, expertise, and creativity that makes us stand out from the rest of the agency crowd. In fact, it is our attitude that makes us so special and unique, and which has allowed us to help countless clients meet their launching successes. An integral, built in part of our company's understanding is the realization that any product or service launch is more than just about the product or service. It is about the people. From the people who make the product to those who buy it, a product launch can mean a world of difference between yesterday and today for many different individuals.

That is why, under the direction of our President and CEO Barry LaBov, our team works hard to make every product launch come out just right. What LaBov and Beyond prides itself on is our strong grasp on the psychology of the launch. No two of our launches are alike. After all, launches are far from being stand-alone events – they affect and are affected by a variety of other factors, including other products, timing, history, perceptions and more. The experts at LaBov and Beyond really wrap our heads around all aspects of your product and the situation, to produce a launch that truly speaks to both your company and the times. So you can experience a product launch that truly makes a big impact.

Just tally up the many great LaBov and Beyond reviews from our previous clients, and the answer becomes clear: you have arrived at the right people for making your product launch incredibly successful when you come to LaBov and Beyond.

Have a product that needs to be launched or re-launched? Just ask and we can share how we get to the heart of what needs to be said, done and felt.

Events: Management, Planning & Facilitation

LaBov & Beyond plans, staffs and manages educational, promotional, consumer and sales training events across North America. From intimate, exclusive events aimed at core customers, to large company-wide engagements, we define turnkey operations. (Note: when you hire LaBov & Beyond, be prepared to have free time on your hands—we roll up our sleeves and do what it takes).

And we break the standard rules of corporate life. Ask us how we cross-pollinated a training event with a marketing event to help launch a new product. It resulted in millions of dollars of pre-sales (the product wasn't even available yet) and came in $400,000 under budget. Now that's event management.

Loyalty Programs

Keeping the customers you already have used to be important; now it's imperative. Likewise, at LaBov & Beyond, we create owner experiences designed to make ownership even better than "buyership"—creating the best experience possible. From shopping, product delivery, accessory sales, referrals and more, we not only generate customer loyalty, but extend that loyalty to your customers' friends and family.

Ever calculate the value of a loyal customer? It's pretty amazing. Focusing on this ultra-profitable and ultra-powerful person is critical. We wrote the book, literally, on this. Ask us and we'll be happy to send it to you for free.

Email & Direct Marketing

Need to reach your customers and welcome them to your brand? Or stay in touch through an e-newsletter? Or drive action at the retail level with special offers and promotions? From customized, variable print direct mail to email blasts—we create email and direct mail pieces that allow you to target your customers and measure results.

Digital: Websites, Games, Apps & More

It used to be that websites were merely online brochures chock full of information and stock photos, the more the better. Those days are over. Now, a website is a destination, an experience that reflects and enhances your brand. And websites are just a beginning. Apps and games aren't just novelties, they can be (for the right business) viral, profit-generating, customer engagement tools.

We develop websites, games and apps across the spectrum of imagination to inspire, educate and engage people. We master new technologies in relevant ways and apply them to deliver results.

And we can build your website so that you and your team can take care of the day-to-day administrative work, giving you control and saving you money. Want to have a fascinating discussion about what's possible in the digital world? Just ask, and our digital team will be happy to share what they're creating, from iPhone or iPad apps to augmented-reality experiences.

Public Relations & Social Media

LaBov & Beyond's public relations and social media team focuses on achieving results for clients in both traditional and non-traditional media. We pitch stories in unique ways to get coverage for our clients that will engage editors and readers in trade and consumer publications. Whether a client has a focused message to a specific target audience or to a mass distribution targeting the world, we are ready to leverage our resources and then track the results.

Using social media, we generated the paid media ad equivalent of more than $1.5 million exposure from one campaign—without writing a single press release. Feel free to ask how we did that. LaBov & Beyond loves social media, join us on Facebook, our blogs, PB&J e-newsletter and tweets.

Internal Marketing

The most effective brand messages are generated from the inside out. Face the invisible elephants, craft your elevator speech and turn the disengaged into brand ambassadors. We help companies internally launch products, activate brands and change perceptions.

Maybe your employees are wondering "who are we going to be when we grow up?" Or maybe your market and customers are changing? Perhaps you are, too. Do you have a new brand identity and need to promote it to the world? Start internally first, then tackle the world. We'll show you how.

We can share the true story of a client who asked us to rally his 1,000 employees to "overcome the terrible product" that they produced. Imagine the expression on his face when we enlightened him to the fact that his "terrible" product was the number-one-selling product of its kind in North America. Our team was able to see the reality of the situation and to turn this into an opportunity to engage 1,000 people critical to the success of that brand. By the way, we also helped them sell millions of dollars of product in the process. Interested in this kind of thinking? Let us know if you'd like to talk.

We wrote the book on internal marketing. Ask for it here, and we'll send it to you, free.

Custom Publications

We concept, design, write, lay out and manage custom publications from inception through delivery. For decades, we have created magazines, newsletters, and business and consumer journals for global companies, from full-scale magazines to monthly communications, from print to digital. We create custom publications to develop brands, increase accessory sales and strengthen customer loyalty and sell.

If you're looking for the generic, competent, customer publication, look elsewhere, we don't do those. If you're excited about a customer publication that is all about your brand and your customers and—by the way—makes you money. Ask us, we'll share how we make it happen.

Corporate/Dealer Communications & Incentives

Sometimes it's an email distribution. Sometimes it's an online training video, incentive program or webcast. No matter the communication challenge, we reach audiences effectively, elevating response rates and understanding of your message. This communication cuts through clutter to reach employees, distributors, dealers and your field teams so that everyone understands the message.

And if you're looking to increase sales through an incentive program, we'd be happy to share how we created a program that generated extraordinary dealer engagement. It culminated in a reward trip to a Midwest city that most of us would have to be paid to visit. It's true and it's inspiring, Ask us, we can tell you the whole story.