Suzuki Mids

Suzuki had to train its dealer sales force and launch the XL7, its radically redesigned
and updated mid-size SUV.

Put Suzuki’s newest star on the big screen—and Suzuki’s salespeople in the seats. We rented out
movie theaters in more than a dozen U.S. cities to train them on the vehicle. We also worked with an animation company out of Australia to create The Mids (as in mid-size—the kind of car our beloved Suzuki makes), a series
of five animated tales highlighting the many family-friendly features and benefits of the XL7.

As the new centerpiece of the Suzuki model lineup, the XL7 has been a huge sales success for America’s
fastest-growing car company.

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