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LABOV Celebrates 35 Years of Creativity and Innovation

FORT WAYNE, May 5, 2016—LABOV, a strategic marketing, communications and training firm, recently celebrated its 35th anniversary. In 1981, Barry LaBov set out with a vision to establish a creative agency that would produce jingles and audio programs. With little to no financial resources backing his endeavor, Barry built the company and established a highly respected list of clients, ranging from Disney to Goodyear Tire. A turning point in the company’s history came in 1992 when North American Van Lines asked LABOV to become their marketing department.

Today, LABOV is a full-service agency, working with some of the world’s most respected brands, helping leverage and train their dealer networks, strengthen brands and engage customers. Its unique niche is working with companies who sell their products through retail networks, but also require manufacturer direct-to-customer marketing, lead generation and relationship development. In addition to traditional marketing, LABOV also brings a host of digital, product launch and training capabilities, and has produced award-winning work for its renowned clientele.

Barry LaBov has been named Ernst & Young Entrepreneur of the Year twice and is an Advertising Federation of Fort Wayne Silver Medal Award winner. The company has also received numerous awards over the last 35 years, including Best Places to Work, the Alfred P. Sloan Award for Excellence in Workplace Effectiveness and Flexibility, Torch Award for Marketplace Ethics and many other local and national advertising and marketing awards.

The same entrepreneurial spirit with which the company was formed remains today. LABOV has developed unique capabilities, including its Brand Re-Engineering Process, Brand Immersion Process, Business Alignment Partner and Why to Wow, to provide its clients with the most innovative, creative solutions.

“I started out as a musician in a band before I ever thought of forming a company,” states Barry LaBov, President and CEO of LABOV. “Our record sold well under one million copies, so I turned that musical background into the basis of a company. It’s been an incredible 35 years, helping some of the most respected brands in the world with their unique challenges and opportunities, as well as working with the talented, dedicated group of individuals we have at LABOV.”



LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in comprehensive creative development and production involving a number of disciplines, including interactive, training and print. In addition to its Fort Wayne, Indiana, headquarters, LABOV maintains offices in Indianapolis and Phoenix. Call 260.497.0111 or visit to learn more.


  1. Media Contact:
  2. Tamzen Meyer
  4. 260-497-0111
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