Barry LaBov - President CEO

Barry LaBov



Entrepreneurial, strategic, creative, accessible.

Barry LaBov - President CEO

These are words most often used when describing Barry. He has three decades of experience running companies, authoring books, serving as confidante for other leaders and is known as LABOV’s Chief Inspiration Officer. Barry makes time for anyone who wants to discuss ideas, collaborate or draw on his experience. Looking for insights to ensure a successful launch, engage your people or differentiate your brand in the market? He’s your man.

His fortes include channel strategy, sales performance and brand differentiation for B2B, B2C, manufacturing or service in industries ranging from aviation to motorcycles to trucking and beyond. Reach out to Barry.

Jim Buck - Instructional Designer

Jim Buck

Instructional Designer


Certified instructional designer, level II gamification expert and technical subject matter expert.

Jim Buck - Instructional Designer

Jim offers more than two decades of experience to LABOV clients to help with their marketing, communications and training challenges.

His expertise includes automotive, RV, medium and heavy truck, oil and gas development, aviation and technology industries.

Whether it’s identifying and leveraging a technical product attribute or creating a unique training method to convey it, Jim is always excited to talk shop. Have a technical product or challenge you’d like to share? Connect with Jim.

Mary Gabbard - Project Analyst

Mary Gabbard

Project Analyst


Managing the workflow of production for LABOV is Mary’s profession and passion.

Mary Gabbard - Project Analyst

As a Six Sigma-certified expert, Mary has a decade of experience in organization, meeting deadlines, coordinating projects, resources and meeting commitments with vendors, internal stakeholders and clients.

LuAnn Erickson - HR Operations Director

LuAnn Erickson

Vice President/HR and Operations


LuAnn brings over 20 years of HR expertise to LABOV and also manages operations.

LuAnn Erickson - HR Operations Director

She applies her skills to a wide range of internal company areas, focusing on operations and ensures the daily machinery of LABOV is effectively supporting our employees, our vendors and most of all our clients and remaining fiscally sound.

LuAnn contributes to LABOV’s success through her focus on our culture and relationships with clients. Always feel free to reach out and discuss LABOV with LuAnn.