Every Handshake Counts

If you think only certain people are important to your success, think again.

How do you treat the people who interact with your organization? Not just customers and clients, either, but everybody. For Jack Pelton, CEO of Cessna Aircraft, it’s simple: Every person who interacts with his Wichita, Kan.-based company is the most important person in the world. And that approach is what sets his company apart in an industry that prides itself on customer satisfaction. View some of Barry LaBov’s interview with Jack Pelton below.

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