Do you have energized differentiation?

A dynamic concept from the author of “The Brand Bubble”

If you remember our first issue of PB+J from earlier this year, we shared with you a clip from our interview with John Gerzema, author of the must-read book The Brand Bubble.

Well, there were so many good parts from our interview with John that we just had to come back for more and share it with you. Below, John talks about energized differentiation, a key determining factor of brands that are surviving the perilous brand bubble he details in his book. What is energized differentiation?

Watch the first clip from our interview with John Gerzema here. Learn more about The Brand Bubble here. Get your copy of the book here. Follow John Gerzema on twitter here.

Submit your opinion on this article. (0 comments)