The Right Mix

Magalogs’ impact on customer loyalty continues to increase

Magalogs, a magazine-catalog hybrid also known as catazines, have been around for a while. They’re tailored to the customer’s lifestyle and should foster a sense of community and connection with a brand. They’re an opportunity for a company to share its expertise with its customers and communicate the story behind its products.

Zappos.com does it with Zappos Life, a magalog with separate issues targeted toward casual-lifestyle, active-lifestyle, fashion-conscious and student shoppers. This level of customization ensures the magalog is something the recipient wants to read. It fits with his or her lifestyle and makes a greater impact.

Throughout the magalog is storytelling content, such as tips, style trends and information about the company’s products that provide useful content with which a reader can connect. The company tracks sales of the products featured in its magalogs and has experienced an increase in product sales and revenue.

A magalog is a great sales tool a company can use to showcase its products in an interesting, inviting way that connects with the consumer. Dealers, distributors and reps can use magalogs to introduce customers to a brand. It’s a good mix.

Note: LaBov and Beyond senior writer Tamzen Grimes authored this post, which originally appeared at our new blog, the LaBov Sales Channel. Check it out here.

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