January 2012
RSS FeedPassion Runs Both Ways
If you represent or manufacture a passion product, congratulations! Nothing is more exciting or fulfilling to see than a customer thrilled with your product, enjoying it, coveting it, etc.
But passion runs both ways. No customer will be more disappointed, betrayed or insulted by a poor experience or poorly made product than that very same customer, which is why the more your product inspires passion, the more critical the need to ensure the quality of your product. And the experience of purchasing and owning it must fit the expectations of that passion purchaser.
The fall from the peak of passion is a treacherous one.
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