Match the patterns in business

Have you ever lost your car keys and tried to find them by mentally walking through where you’d been since you last had them? It’s actually an effective method of finding something you’ve lost. Why? A lot of it has to do with how the brain stores and recalls information contextually, or based on the […]

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LABOV Producing Fourth Harley-Davidson Owners Group Training Tour

FORT WAYNE, February 20, 2018—LABOV Marketing Communications and Training is currently partnering with Harley-Davidson for the fourth consecutive year to produce the company’s Harley-Davidson Owners Group (H.O.G.) Officer’s Training (HOT) events in four cities around the country. H.O.G. is Harley-Davidson’s owner enthusiast group. Each year, nearly 3,000 H.O.G. officers are trained nationwide on ways to […]

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LABOV Welcomes Cory Johnson as Creative Director

FORT WAYNE, January 31, 2018—LABOV Marketing Communications and Training hired Cory Johnson as Creative Director at its Fort Wayne location. Cory will lead LABOV’s creative department and collaborate with the company’s account services and new business teams, as well as its clients. Throughout his 30 years’ experience in the automotive industry, Cory has worked with […]

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LABOV Welcomes Tina Minet as Account Manager

FORT WAYNE, January 15, 2018—LABOV Marketing Communications and Training hired Tina Minet as an Account Manager at its Fort Wayne location. Tina will work closely with LABOV clients to understand their business and goals, and strategize innovative ways to meet those goals. Tina most recently worked at Symplexity where she held roles in business development, […]

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LABOV Refreshing Weaber Lumber Brand and Website

FORT WAYNE, December 21, 2017—LABOV Marketing Communications and Training is partnering with Weaber Lumber to refresh the company’s branding, including development of a new logo, updating the website, creating brand guidelines and messaging, and designing support materials such as business cards and stationery. LABOV began working with Weaber over a year ago, initially developing a […]

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To inspire, you must first be inspired

Most of us have had experiences with uninspired salespeople. Often they seem as if they’d rather be doing just about anything other than what they’re doing at that very moment. It negatively impacts the purchase experience, making customers feel as if they, too, would rather be anywhere other than interacting with that brand or product. […]

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