Articles
Do You Have A Consistent Brand Experience?
Have you ever been excited about a product, only to visit the store or go online and end up walking away no longer interested? It’s happened to me many times. Usually, it’s because there was a...
Share Your Differentiation Inside Out
Today, my message centers on something I have seen transform organizations in the most profoundly positive way. When introducing new products or brands, I want you to forget the usual assumption of...
Educate to Differentiate
This message is on the “red-headed stepchild” of most corporations: training. Sometimes it is even “homeless,” and relegated to the marketing, sales, or human resources department. And since it’s...
Steppingstone or Destination?
We’ve been reading about the Great Resignation. Millions of people are leaving their jobs to find meaning or fulfillment elsewhere. Some move to a new company and others just stop working. As...
Avoid the “Perfect” Trap
I can proudly say the leaders I work with are genuinely good, sincere people. Every day, I see them being pulled left and right while trying to achieve results and please bosses, customers, and...
I have an idea
There’s a lot of idea generation going on in the world today. Some ideas end up changing life as we know it. Others never make it off the ground. The process for coming up with those ideas is widely...
Finding the magic in collective creativity
Years after his passing, Dr. Seuss has a new book out, thanks to his former assistant and his widow finding a complete manuscript that had never seen the light of day until now. What a great find...
Use design principles to ideate
“I really need some outside-the-box thinking.” How often have those in business heard this from clients, supervisors and colleagues? Sounds like a good thing, but how easy is it to do? Oftentimes...
Match the patterns in business
Have you ever lost your car keys and tried to find them by mentally walking through where you’d been since you last had them? It’s actually an effective method of finding something you’ve lost. Why?...
Bad ideas turned good
So you’re in a creative meeting and the first thing the organizer says is, “There are no bad ideas.” You sit there looking at everyone in the meeting and think to yourself, “Yeah, right, everyone at...
Setting the Stage for Success
Greater Fort Wayne Business Weekly – March 2014 My wife and I once visited a winery where the tour guide met with us and told us what to expect along the tour—what things to look for and what we...
Moving Beyond Bad
When something bad happens, the subsequent interactions you have when trying to resolve that “bad thing” can either make it a not-so-bad-experience or an even worse one. Your basement floods....