Articles
FreightCar America
Social DifferentiationFreightCar AmericaThe ChallengeWhen FreightCar America asked us to partner with them on their LinkedIn platform, they had only a small number of followers and were posting...
Steel Dynamics
Social DifferentiationSteel DynamicsThe ChallengeSteel Dynamics (SDI) is one of America’s largest domestic steel producers. With facilities located throughout the U.S. and Mexico, the company...
Weaber Lumber
Social DifferentiationWeaber LumberThe ChallengeWeaber Lumber, one of the nation’s leading hardwood lumber manufacturers, has been a family-owned company for over 80 years. When the company decided...
Story 2 | I SEE A SILO!
I come from the heartland of America where there are innumerable farm silos dotting the countryside. These silos are critical to sustaining the farms they serve, separating feed and other materials...
Story 1 | Umbrella Story
I’m excited to bring you a new, monthly email series based on business learnings I’ve discovered over the last 41 years working closely with manufacturers and their employees, sales networks and...
When it Comes to Differentiation, Words Matter
When it Comes to Differentiation, Words Matter There are approximately 200,000 words in the English language. More reason not to be complacent when choosing the right words to describe your...
Using Video to Set Your Brand Apart
To say that videos are popular today would be a gross understatement. There’s compelling research that tells us that nearly all consumers watch videos weekly and find them highly persuasive. We...
Showcase Your Differentiation Using Technology
Showcase Your Differentiation Using Technology Your product, people and brand can utilize technology to tell your message and inspire your audience. Here are some approaches we recommend...
Brand Your Uniqueness Through Photography
Brand Your Uniqueness Through Photography Your brand can stand apart and come alive through inspired photography. But it is more than just capturing an image, it’s a science and an art. Here are...
Every day is a potential internal branding opportunity.
Every day is a potential internal branding opportunity. Leaders must constantly reinforce their message to all who represent their brand. That means being as informal as possible rather than waiting...
Would You Buy Your Own Product?
Would You Buy Your Own Product? A client turned to me one day and shared, “Our company is facing headwinds that could shut us down. I’d like to invite you and our leadership team to have a...
Let’s Jam!
Lets Jam! A core value and differentiator for our agency is “jamming.” LABOV Jam Sessions™ are a proprietary process of listening, collaboration, ideation and team building designed to result in...