Articles

When it Comes to Differentiation, Words Matter There are approximately 200,000 words in the English language. More reason not to be complacent when choosing the right words to describe your...

To say that videos are popular today would be a gross understatement. There’s compelling research that tells us that nearly all consumers watch videos weekly and find them highly persuasive. We...

Showcase Your Differentiation Using Technology Your product, people and brand can utilize technology to tell your message and inspire your audience. Here are some approaches we recommend...

Brand Your Uniqueness Through Photography Your brand can stand apart and come alive through inspired photography. But it is more than just capturing an image, it’s a science and an art. Here are...

Every day is a potential internal branding opportunity. Leaders must constantly reinforce their message to all who represent their brand. That means being as informal as possible rather than waiting...

Would You Buy Your Own Product? A client turned to me one day and shared, “Our company is facing headwinds that could shut us down. I’d like to invite you and our leadership team to have a...

Lets Jam! A core value and differentiator for our agency is “jamming.” LABOV Jam Sessions™ are a proprietary process of listening, collaboration, ideation and team building designed to result in...

Brand Your Facility The working conditions and messaging that surround our teams are extraordinarily important. To sustain and ideally build on your brand’s momentum, you must view your facilities...

Fight the Label: Sleeping Giants We often encounter brands that have labeled themselves a Sleeping Giant. Leaders must resist diminishing their brand like this or that identity could permeate the...

Me-Too Companies: Imitation is Not Flattering How do you tell if you’re a Me-Too company? Are you in second, third or fourth place in your segment? Were you founded by a smart person who focused on...

Fight the Label: Best-Kept Secrets I often encounter brands that have labeled themselves a “best-kept secret.” As leaders, we must challenge ourselves and resist diminishing our brands or that...