Articles
Would You Buy Your Own Product?
Would You Buy Your Own Product? A client turned to me one day and shared, “Our company is facing headwinds that could shut us down. I’d like to invite you and our leadership team to have a...
Let’s Jam!
Lets Jam! A core value and differentiator for our agency is “jamming.” LABOV Jam Sessions™ are a proprietary process of listening, collaboration, ideation and team building designed to result in...
Brand Your Facility
Brand Your Facility The working conditions and messaging that surround our teams are extraordinarily important. To sustain and ideally build on your brand’s momentum, you must view your facilities...
Fight the Label: Sleeping Giants
Fight the Label: Sleeping Giants We often encounter brands that have labeled themselves a Sleeping Giant. Leaders must resist diminishing their brand like this or that identity could permeate the...
Me-Too Companies: Imitation is Not Flattering
Me-Too Companies: Imitation is Not Flattering How do you tell if you’re a Me-Too company? Are you in second, third or fourth place in your segment? Were you founded by a smart person who focused on...
Fight the Label: Best-Kept Secrets
Fight the Label: Best-Kept Secrets I often encounter brands that have labeled themselves a “best-kept secret.” As leaders, we must challenge ourselves and resist diminishing our brands or that...
Overcoming Success
Overcoming Success The most formidable barrier many companies and their channels face is overcoming their prior success. It sounds like a stretch, but whether it’s current or even decades-removed...
Truths to Channel Passion and Success
Much of my business life has been working with brands and helping them motivate, align and engage their sales channel. Sometimes the channel is a dealer or distributor network; sometimes it’s reps...
Stay Hungry, Stay Human
I’ve been fortunate enough to get to know leaders of companies of all sizes, industries and degrees of success—Leaders who are hungry to do better, to grow, to feel that sense of accomplishment and...
Immerse Yourself
I always go back to the belief that your brand lives inside your product. It’s the uniqueness of that product that sets the brand apart in the hearts and minds of customers. Think about it. There...
Do You Have A Consistent Brand Experience?
Have you ever been excited about a product, only to visit the store or go online and end up walking away no longer interested? It’s happened to me many times. Usually, it’s because there was a...
Share Your Differentiation Inside Out
Today, my message centers on something I have seen transform organizations in the most profoundly positive way. When introducing new products or brands, I want you to forget the usual assumption of...