Articles

B2Bs should focus on customer loyalty

B2Bs should focus on customer loyalty

Greater Fort Wayne Business Weekly—March 2019 Customer loyalty is perhaps the most critical element of business success. We all know the value of loyal customers and have read the statistics about...

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Amplify the differentiation

Amplify the differentiation

Greater Fort Wayne Business Weekly—February 2020 The range of products for sale these days is almost overwhelming. A quick scan of Amazon gives you a sense of just how many choices are out there. As...

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Are you game?

Are you game?

The application of game mechanics can be seen almost everywhere these days. From earning hotel points and frequent flyer miles to playing the Monopoly game at McDonalds. But while this type of...

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Getting social with learning

Getting social with learning

We’ve all heard the saying, “Do as I say, not as I do.” It’s taking the easy way out by speaking the words but not backing them up with action. But the value of backing one’s words up with action...

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