About The Series

Differentiation is not only critical to increase brand value in the eyes of your customer, it’s vital that your employees and distribution network truly believe you stand out from the pack as well. We hope these insights inspire your journey to differentiate.

Fight the Label: Best-Kept Secrets

Fight the Label: Best-Kept Secrets

Fight the Label: Best-Kept Secrets I often encounter brands that have labeled themselves a “best-kept secret.” As leaders, we must challenge ourselves and resist diminishing our brands or that...

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Overcoming Success

Overcoming Success

Overcoming Success The most formidable barrier many companies and their channels face is overcoming their prior success. It sounds like a stretch, but whether it’s current or even decades-removed...

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Truths to Channel Passion and Success

Truths to Channel Passion and Success

Much of my business life has been working with brands and helping them motivate, align and engage their sales channel. Sometimes the channel is a dealer or distributor network; sometimes it’s reps...

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Stay Hungry, Stay Human

Stay Hungry, Stay Human

I’ve been fortunate enough to get to know leaders of companies of all sizes, industries and degrees of success—Leaders who are hungry to do better, to grow, to feel that sense of accomplishment and...

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Immerse Yourself

Immerse Yourself

I always go back to the belief that your brand lives inside your product. It’s the uniqueness of that product that sets the brand apart in the hearts and minds of customers. Think about it. There...

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Share Your Differentiation Inside Out

Share Your Differentiation Inside Out

Today, my message centers on something I have seen transform organizations in the most profoundly positive way. When introducing new products or brands, I want you to forget the usual assumption of...

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Educate to Differentiate

Educate to Differentiate

This message is on the “red-headed stepchild” of most corporations: training. Sometimes it is even “homeless,” and relegated to the marketing, sales, or human resources department. And since it’s...

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Steppingstone or Destination?  

Steppingstone or Destination?  

We’ve been reading about the Great Resignation. Millions of people are leaving their jobs to find meaning or fulfillment elsewhere. Some move to a new company and others just stop working.   As...

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Avoid the “Perfect” Trap

Avoid the “Perfect” Trap

I can proudly say the leaders I work with are genuinely good, sincere people. Every day, I see them being pulled left and right while trying to achieve results and please bosses, customers, and...

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