

About The Series
Differentiation is not only critical to increase brand value in the eyes of your customer, it’s vital that your employees and distribution network truly believe you stand out from the pack as well. We hope these insights inspire your journey to differentiate.
Do You Have A Consistent Brand Experience?
Have you ever been excited about a product, only to visit the store or go online and end up walking away no longer interested? It’s happened to me many times. Usually, it’s because there was a...
Share Your Differentiation Inside Out
Today, my message centers on something I have seen transform organizations in the most profoundly positive way. When introducing new products or brands, I want you to forget the usual assumption of...
Educate to Differentiate
This message is on the “red-headed stepchild” of most corporations: training. Sometimes it is even “homeless,” and relegated to the marketing, sales, or human resources department. And since it’s...
Steppingstone or Destination?
We’ve been reading about the Great Resignation. Millions of people are leaving their jobs to find meaning or fulfillment elsewhere. Some move to a new company and others just stop working. As...
Avoid the “Perfect” Trap
I can proudly say the leaders I work with are genuinely good, sincere people. Every day, I see them being pulled left and right while trying to achieve results and please bosses, customers, and...