About The Series

Differentiation is not only critical to increase brand value in the eyes of your customer, it’s vital that your employees and distribution network truly believe you stand out from the pack as well. We hope these insights inspire your journey to differentiate.

Using Video to Set Your Brand Apart

Using Video to Set Your Brand Apart

To say that videos are popular today would be a gross understatement. There’s compelling research that tells us that nearly all consumers watch videos weekly and find them highly persuasive. We...

read more
Would You Buy Your Own Product?

Would You Buy Your Own Product?

Would You Buy Your Own Product? A client turned to me one day and shared, “Our company is facing headwinds that could shut us down. I’d like to invite you and our leadership team to have a...

read more
Let’s Jam!

Let’s Jam!

Lets Jam! A core value and differentiator for our agency is “jamming.” LABOV Jam Sessions™ are a proprietary process of listening, collaboration, ideation and team building designed to result in...

read more
Brand Your Facility

Brand Your Facility

Brand Your Facility The working conditions and messaging that surround our teams are extraordinarily important. To sustain and ideally build on your brand’s momentum, you must view your facilities...

read more
Fight the Label: Sleeping Giants

Fight the Label: Sleeping Giants

Fight the Label: Sleeping Giants We often encounter brands that have labeled themselves a Sleeping Giant. Leaders must resist diminishing their brand like this or that identity could permeate the...

read more
Fight the Label: Best-Kept Secrets

Fight the Label: Best-Kept Secrets

Fight the Label: Best-Kept Secrets I often encounter brands that have labeled themselves a “best-kept secret.” As leaders, we must challenge ourselves and resist diminishing our brands or that...

read more
Overcoming Success

Overcoming Success

Overcoming Success The most formidable barrier many companies and their channels face is overcoming their prior success. It sounds like a stretch, but whether it’s current or even decades-removed...

read more
Truths to Channel Passion and Success

Truths to Channel Passion and Success

Much of my business life has been working with brands and helping them motivate, align and engage their sales channel. Sometimes the channel is a dealer or distributor network; sometimes it’s reps...

read more