About The Series

Differentiation is not only critical to increase brand value in the eyes of your customer, it’s vital that your employees and distribution network truly believe you stand out from the pack as well. We hope these insights inspire your journey to differentiate.

Educate to Differentiate

Educate to Differentiate

This message is on the “red-headed stepchild” of most corporations: training. Sometimes it is even “homeless,” and relegated to the marketing, sales, or human resources department. And since it’s...

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Steppingstone or Destination?  

Steppingstone or Destination?  

We’ve been reading about the Great Resignation. Millions of people are leaving their jobs to find meaning or fulfillment elsewhere. Some move to a new company and others just stop working.   As...

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Avoid the “Perfect” Trap

Avoid the “Perfect” Trap

I can proudly say the leaders I work with are genuinely good, sincere people. Every day, I see them being pulled left and right while trying to achieve results and please bosses, customers, and...

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