by Barry LaBov | May 5, 2022 | The Power Of Differentiation
Have you ever been excited about a product, only to visit the store or go online and end up walking away no longer interested? It’s happened to me many times. Usually, it’s because there was a disconnect in what the brand claimed it stood for and the experience I was... 
by Barry LaBov | Apr 19, 2022 | The Power Of Differentiation
Today, my message centers on something I have seen transform organizations in the most profoundly positive way. When introducing new products or brands, I want you to forget the usual assumption of launching to prospects and customers first. Rather, focus all your... 
by Barry LaBov | Mar 22, 2022 | The Power Of Differentiation
This message is on the “red-headed stepchild” of most corporations: training. Sometimes it is even “homeless,” and relegated to the marketing, sales, or human resources department. And since it’s usually underfunded, training execution is often underwhelming. The... 
by Barry LaBov | Mar 10, 2022 | The Power Of Differentiation
We’ve been reading about the Great Resignation. Millions of people are leaving their jobs to find meaning or fulfillment elsewhere. Some move to a new company and others just stop working. As leaders, we play a critical role in illuminating the meaning behind what... 
by Barry LaBov | Feb 22, 2022 | The Power Of Differentiation
I can proudly say the leaders I work with are genuinely good, sincere people. Every day, I see them being pulled left and right while trying to achieve results and please bosses, customers, and employees. Expectations are high, resources are limited, and time is...