Story 1 | Umbrella Story

Story 1 | Umbrella Story

I’m excited to bring you a new, monthly email series based on business learnings I’ve discovered over the last 41 years working closely with manufacturers and their employees, sales networks and customers. These learnings are shared in my Umbrella Collection...
Using Video to Set Your Brand Apart

Using Video to Set Your Brand Apart

To say that videos are popular today would be a gross understatement. There’s compelling research that tells us that nearly all consumers watch videos weekly and find them highly persuasive. We follow these guidelines that help elevate the impact of videos:  Be...