by LABOV | Oct 10, 2022 | The Power Of Differentiation
Every day is a potential internal branding opportunity. Leaders must constantly reinforce their message to all who represent their brand. That means being as informal as possible rather than waiting for a big all-employee meeting. Instead, let people know how... 
by LABOV | Sep 30, 2022 | The Power Of Differentiation
Would You Buy Your Own Product? A client turned to me one day and shared, “Our company is facing headwinds that could shut us down. I’d like to invite you and our leadership team to have a conversation about it.” We had an open discussion of their challenges. The VP... 
by LABOV | Sep 13, 2022 | The Power Of Differentiation
Lets Jam! A core value and differentiator for our agency is “jamming.” LABOV Jam Sessions™ are a proprietary process of listening, collaboration, ideation and team building designed to result in inspiring, actionable concepts. We use jamming as a tool to uncover the... 
by LABOV | Sep 1, 2022 | The Power Of Differentiation
Brand Your Facility The working conditions and messaging that surround our teams are extraordinarily important. To sustain and ideally build on your brand’s momentum, you must view your facilities as an extension of the brand itself. I’ve visited offices that have... 
by LABOV | Aug 19, 2022 | The Power Of Differentiation
Fight the Label: Sleeping Giants We often encounter brands that have labeled themselves a Sleeping Giant. Leaders must resist diminishing their brand like this or that identity could permeate the walls of their company, ultimately limiting and constricting it. It’s...