by LABOV | Aug 5, 2022 | The Power Of Differentiation
Me-Too Companies: Imitation is Not Flattering How do you tell if you’re a Me-Too company? Are you in second, third or fourth place in your segment? Were you founded by a smart person who focused on the top competitor and made a cheaper version of that product? Is your...
by LABOV | Jul 20, 2022 | The Power Of Differentiation
Fight the Label: Best-Kept Secrets I often encounter brands that have labeled themselves a “best-kept secret.” As leaders, we must challenge ourselves and resist diminishing our brands or that identity will permeate within our company walls, ultimately constricting...
by LABOV | Jul 7, 2022 | The Power Of Differentiation
Overcoming Success The most formidable barrier many companies and their channels face is overcoming their prior success. It sounds like a stretch, but whether it’s current or even decades-removed success, it’s critical, as leaders, that you ensure your enterprises are...
by LABOV | Jun 23, 2022 | The Power Of Differentiation
Much of my business life has been working with brands and helping them motivate, align and engage their sales channel. Sometimes the channel is a dealer or distributor network; sometimes it’s reps or even company stores. The beauty of the manufacturer-dealer...
by LABOV | Jun 2, 2022 | The Power Of Differentiation
I’ve been fortunate enough to get to know leaders of companies of all sizes, industries and degrees of success—Leaders who are hungry to do better, to grow, to feel that sense of accomplishment and momentum. I’ve collaborated with executives who were intimidating in...