>Barry LaBov

Founder, CEO

Barry LaBov is the founder and CEO of LABOV Marketing Communications and Training. He is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. He is also a Better Business Bureau Torch Awards for Ethics recipient. Under his leadership, LABOV Marketing Communications and Training has received the Indiana Growth 100 Award six times, was named Small Business of the Year and recognized as one of the Best Places to Work in Indiana. Additionally, LABOV’s client work has been honored with nearly 100 national and regional awards.

Barry has authored or co-authored over a dozen business books, including his forthcoming book, The Power of Differentiation, which will be published by Indigo River and distributed through Simon & Schuster. In the book, he shares experiences and actionable recommendations for leaders seeking to differentiate their brands and products. He has also written over 100 business articles on a range of topics, including brand re-engineering, customer loyalty, employee engagement, training strategy, dealer/distributor network performance and much more. Barry has been interviewed as a subject matter expert on CNBC, Fox Business and in several videos and podcasts.

His other entrepreneurial ventures include L2 Global Investments, which he runs with his daughter, Laura Leamon. He is an investor and partner in Plow Digital, a full-service digital development and gaming firm. Barry is also an active member of the Young Presidents’ Organization and was a founding member, co-owner and president of Sycamore Hills Golf Club, a Jack Nicklaus Signature Golf Club.

“My music sold well under one million copies,” Barry will often say, but as a musician and songwriter, Barry and his band Mark Urgent enjoyed impressive success in the 1980s. In fact, their song On a Night Like This was featured on American Bandstand and reached the Billboard charts. Today, Barry applies many of the lessons he learned from his time in a band to his business, like jamming—one of LABOV’s core values.

Barry and his wife Carol head their own charitable foundation that contributes  to worthy causes every year, including Make a Wish Foundation, Big Brothers Big Sisters, Junior Achievement, Habitat for Humanity and many more. Carol is also an accomplished author. The proceeds of her children’s book The Cave Boy Who Would Be President are donated to worthy charities. 

Coming Soon!

The Power of Differentiation

Too often, great brands don’t recognize, understand or value the uniqueness within their company or products. It leads to a commodity mindset that diminishes sales, profit, quality and employee morale. In his book, The Power of Differentiation, entrepreneur and CEO Barry LaBov shares real-world experiences and actionable recommendations for leaders seeking to differentiate their brands and products. Whether you’re the president of a worldwide B2B manufacturing company or an executive at a 100+ year old, family-owned business, you will find insights that will inspire you to discover and share your brand’s uniqueness. Barry shares excerpts from the book regularly to help businesses.

Barry is constantly looking to connect, listen and learn. Most of his company’s long-term relationships began when a client shared an opportunity or challenge and “jammed” about possibilities. “Even if our team isn’t a good fit for a client, we’ll share recommendations and ideas that may help. We let them know they are free to take our thinking, if it can be of value.”

Reach out to Barry, and be prepared to have an inspiring conversation.