>Barry LaBov

Founder, CEO

Barry LaBov is the founder and CEO of LABOV Marketing Communications and Training. He is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame. He is also a Better Business Bureau Torch Awards for Ethics recipient. Under his leadership, LABOV Marketing Communications and Training has received the Indiana Growth 100 Award six times, was named Small Business of the Year and recognized as one of the Best Places to Work in Indiana. Additionally, LABOV’s client work has been honored with nearly 100 national and regional awards.

Barry has authored or co-authored over a dozen business books, including his forthcoming book, The Power of Differentiation, which will be published by Indigo River and distributed through Simon & Schuster. In the book, he shares experiences and actionable recommendations for leaders seeking to differentiate their brands and products. He has also written over 100 business articles on a range of topics, including brand re-engineering, customer loyalty, employee engagement, training strategy, dealer/distributor network performance and much more. Barry has been interviewed as a subject matter expert on CNBC, Fox Business and in several videos and podcasts.

His other entrepreneurial ventures include L2 Global Investments, which he runs with his daughter, Laura Leamon. He is an investor and partner in Plow Digital, a full-service digital development and gaming firm. Barry is also an active member of the Young Presidents’ Organization and was a founding member, co-owner and president of Sycamore Hills Golf Club, a Jack Nicklaus Signature Golf Club.

“My music sold well under one million copies,” Barry will often say, but as a musician and songwriter, Barry and his band Mark Urgent enjoyed impressive success in the 1980s. In fact, their song On a Night Like This was featured on American Bandstand and reached the Billboard charts. Today, Barry applies many of the lessons he learned from his time in a band to his business, like jamming—one of LABOV’s core values.

Barry and his wife Carol head their own charitable foundation that contributes  to worthy causes every year, including Make a Wish Foundation, Big Brothers Big Sisters, Junior Achievement, Habitat for Humanity and many more. Carol is also an accomplished author. The proceeds of her children’s book The Cave Boy Who Would Be President are donated to worthy charities. 

Coming Soon!

The Power of Differentiation

Too often, great brands don’t recognize, understand or value the uniqueness within their company or products. It leads to a commodity mindset that diminishes sales, profit, quality and employee morale. In his book, The Power of Differentiation, entrepreneur and CEO Barry LaBov shares real-world experiences and actionable recommendations for leaders seeking to differentiate their brands and products. Whether you’re the president of a worldwide B2B manufacturing company or an executive at a 100+ year old, family-owned business, you will find insights that will inspire you to discover and share your brand’s uniqueness. Barry shares excerpts from the book regularly to help businesses.

Unlock the Power of Differentiation

I breathe new life into brands that are trapped in a commodity mindset. Employing a proven method of discovery and transformation, I take brands, their employees and customers from indifference to understanding—in essence, from Why to Wow. By unlocking the power of differentiation, I help brands win hearts, minds and market share.

Start with a Free 15-Minute Differentiation Discussion

Stuck in a commodity mindset or believe you’re headed that way? Schedule a free 15-minute discussion with me on how you can use differentiation to elevate your brand and your people. It’s one conversation that could change the trajectory of your brand forever.

Book your discussion today.

Here are the easiest ways for us to connect:

Linkedin: Barry Labov

Email: blabov@labov.com

Meeting: Use this booking tool to schedule our online meeting

Podcast: For my podcast audience