We can help you defeat the commodity mindset.
Our Proprietary Process
Brand Re-Engineering™
You’re doing all the tough stuff. You did what most dedicated companies do: you invested money and resources to make what you do even better—new machinery, technology, software, tooling, facility upgrades—and maybe you’ve even begun your
LEAN Manufacturing journey.
You believe your company is better than ever, yet you’re not gaining the traction you expected. And soon you will have a new product to launch that has to be successful.
Our process
LABOV Brand Re-Engineering™ is our proprietary 5-step process to re-launch and grow brands. It reveals, revitalizes and capitalizes on the greatness within a company by identifying and promoting all the things that make it great.
Brand Assessment
Research, marketing audit and competitive
analysis.
On-site Technical Immersion
Discovering differentiation in process, product and engineering.
Business Strategy
Aligning brand discovery with enterprise goals.
Image and Identity
Design, messaging and technology.
Enterprise Engagement
Celebrate and launch internally first.
Want to learn more?
Download the Bluepaper below.
Betts Industries
Case Study
Capacity
Trucks
Case Study
Freightliner Custom Chassis
Case Study
Our Clients
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