We can help you defeat the commodity mindset.

Our Proprietary Process

Brand Re-Engineering™

You’re doing all the tough stuff. You did what most dedicated companies do: you invested money and resources to make what you do even better—new machinery, technology, software, tooling, facility upgrades—and maybe you’ve even begun your
LEAN Manufacturing journey.

You believe your company is better than ever, yet you’re not gaining the traction you expected. And soon you will have a new product to launch that has to be successful.

Our process

LABOV Brand Re-Engineering™ is our proprietary 5-step process to re-launch and grow brands. It reveals, revitalizes and capitalizes on the greatness within a company by identifying and promoting all the things that make it great.

Brand Assessment

Research, marketing audit and competitive

On-site Technical Immersion

Discovering differentiation in process, product and engineering.

Business Strategy

Aligning brand discovery with enterprise goals.

Image and Identity

Design, messaging and technology.

Enterprise Engagement

Celebrate and launch internally first.

Want to learn more?
Download the Bluepaper below. 

Betts Industries

Case Study


Case Study

Freightliner Custom Chassis

Case Study

Our Clients

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