B2Bs should focus on customer loyalty

B2Bs should focus on customer loyalty

Greater Fort Wayne Business Weekly—March 2019 Customer loyalty is perhaps the most critical element of business success. We all know the value of loyal customers and have read the statistics about how much more time and expense it takes to recruit new customers than...
Amplify the differentiation

Amplify the differentiation

Greater Fort Wayne Business Weekly—February 2020 The range of products for sale these days is almost overwhelming. A quick scan of Amazon gives you a sense of just how many choices are out there. As a consumer, it can be great to have so many options, but as a...
Build Value in B2B Brands After Acquisition

Build Value in B2B Brands After Acquisition

Greater Fort Wayne Business Weekly—February 2021 The most successful private equity (PE) firms buy good B2B companies on a bad day and turn them around for the benefit of all involved. They make it happen with engineering, manufacturing, operational and...