by Marcus McMillen | May 28, 2023 | Case Study, Manufacturing
Social Differentiation FreightCar America The Challenge When FreightCar America asked us to partner with them on their LinkedIn platform, they had only a small number of followers and were posting infrequently. The company needed to elevate its social credibility and... by Marcus McMillen | May 28, 2023 | Case Study, Manufacturing
Social Differentiation Steel Dynamics The Challenge Steel Dynamics (SDI) is one of America’s largest domestic steel producers. With facilities located throughout the U.S. and Mexico, the company operates steel, steel fabrication and metals recycling platforms. While... by Marcus McMillen | May 28, 2023 | Case Study, Manufacturing
Social Differentiation Weaber Lumber The Challenge Weaber Lumber, one of the nation’s leading hardwood lumber manufacturers, has been a family-owned company for over 80 years. When the company decided to expand into the consumer space with an environmentally friendly... 
by LABOV | Feb 2, 2023 | Case Study
I’m excited to bring you a new, monthly email series based on business learnings I’ve discovered over the last 41 years working closely with manufacturers and their employees, sales networks and customers. These learnings are shared in my Umbrella Collection... by LABOV | Apr 2, 2020 | Case Study, Manufacturing
Betts Industries How can you leverage amazing engineering in an already successful century old family business? The Situation More than a century old, Betts Industries is a strong community citizen, a revered owner in the eyes of employees and an industry leader in... by LABOV | Apr 2, 2020 | Case Study, Manufacturing
Capacity Trucks How can you successfully launch your most critical product before you have produced it? The Situation Capacity Trucks had long been the number two terminal truck manufacturer in the country. Over the years, as competitors launched newer, more modern...