You Be The Judge

You Be The Judge How can you take a used product and re-package it to expand your product offering and increase sales? The Situation Audi has enjoyed an impressive, continuous track record of luxury car sales over the last decade. To continue this growth, the company...

Elevating Experience

Elevating Experience How can you rebuild a brand relationship after years of erosion? The Situation Volvo cars had long been on the decline in North America after years of ownership and leadership changes. All this left the dealer body in a less-than-desirable...

Harley-Davidson EV Readiness & Launch

Harley-Davidson EV Readiness & Launch How do you launch a radically new product for one of the most historic brands in American history and gain the dealer buy-in needed for success? The Situation Harley-Davidson was launching its first-ever production electric...