Sentient Jet

Sentient Jet How do you differentiate your customer experience in a sea (or sky) of sameness? The Situation In a premium service business, merely claiming “our people make the difference” really makes no difference… Sentient Jet is the originator of the first jet...

UPS

UPS How can you stand out in a highly-targeted segment and provide value to differentiate your offering? The Situation UPS has long been known as that great brown truck company that delivers packages to homes and businesses. However, the company wanted to carve out a...

The Macallan

The Macallan How do you engage your channel to promote your premium product in the face of significant, low-priced competition? The Situation You can look, but you can’t touch… The Macallan Scotch is the most celebrated, awarded Scotch Whisky in the world. It is...