by LABOV | Dec 16, 2022 | The Power Of Differentiation
When it Comes to Differentiation, Words Matter There are approximately 200,000 words in the English language. More reason not to be complacent when choosing the right words to describe your differentiation and brand. As Abraham Joshua Heschel once said, “Words create... 
by LABOV | Dec 2, 2022 | The Power Of Differentiation
To say that videos are popular today would be a gross understatement. There’s compelling research that tells us that nearly all consumers watch videos weekly and find them highly persuasive. We follow these guidelines that help elevate the impact of videos: Be... 
by LABOV | Nov 11, 2022 | The Power Of Differentiation
Showcase Your Differentiation Using Technology Your product, people and brand can utilize technology to tell your message and inspire your audience. Here are some approaches we recommend considering: Better than the real thing. When your customer cannot easily... 
by LABOV | Oct 28, 2022 | The Power Of Differentiation
Brand Your Uniqueness Through Photography Your brand can stand apart and come alive through inspired photography. But it is more than just capturing an image, it’s a science and an art. Here are guidelines we follow: Strike a pose. First determine how you want to... 
by LABOV | Oct 10, 2022 | The Power Of Differentiation
Every day is a potential internal branding opportunity. Leaders must constantly reinforce their message to all who represent their brand. That means being as informal as possible rather than waiting for a big all-employee meeting. Instead, let people know how... 
by LABOV | Sep 30, 2022 | The Power Of Differentiation
Would You Buy Your Own Product? A client turned to me one day and shared, “Our company is facing headwinds that could shut us down. I’d like to invite you and our leadership team to have a conversation about it.” We had an open discussion of their challenges. The VP...