Using Video to Set Your Brand Apart

Using Video to Set Your Brand Apart

To say that videos are popular today would be a gross understatement. There’s compelling research that tells us that nearly all consumers watch videos weekly and find them highly persuasive. We follow these guidelines that help elevate the impact of videos:  Be...
Would You Buy Your Own Product?

Would You Buy Your Own Product?

Would You Buy Your Own Product? A client turned to me one day and shared, “Our company is facing headwinds that could shut us down. I’d like to invite you and our leadership team to have a conversation about it.”  We had an open discussion of their challenges. The VP...