by LABOV | Apr 12, 2021 | Sales and Service Channel
There are so many brands and so many choices today, it can be a confusing sea of sameness for consumers. Now more than ever, it’s important for brands to sell on what makes them unique. What are the differentiators that set a brand and its products apart in the... 
by LABOV | Apr 12, 2021 | Sales and Service Channel
Most of us have had experiences with uninspired salespeople. Often they seem as if they’d rather be doing just about anything other than what they’re doing at that very moment. It negatively impacts the purchase experience, making customers feel as if they, too, would... 
by LABOV | Apr 12, 2021 | Sales and Service Channel
In our years of helping companies improve their success with their dealers and distributors, it has always been far easier to work with a company that has been in a slump. Their dealer network is begging for attention, new product, new ideas—the company’s employees... 
by LABOV | Apr 12, 2021 | Sales and Service Channel
In my last column, I introduced the first of 12 truths in business. These truths are often the difference between engaged sales networks that drive performance and those that lack passion, resulting in poor sales. The next truth is, if you compete against an... 
by LABOV | Apr 12, 2021 | Sales and Service Channel
Over the course of several decades, we have worked with hundreds of manufacturers to help them discover their brands. We have interviewed customers, employees, executives and dealers to learn what these companies stand for. We have also conducted Technical Immersions... 
by LABOV | Apr 12, 2021 | Sales and Service Channel
Throughout the COVID-19 pandemic, we have monitored its impacts on retail—a sector that’s faced substantial challenges over the last few months. Knowing automotive sales is often a leading indicator of where retail is moving, we recently conducted a survey of...