by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
We all need to switch things up once in a while—whether it’s changing the paint color in our living room, trying a new kind of food or rearranging our office. It keeps things interesting. It helps us stay current with the times. It broadens our thinking and allows us... 
by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
JetSet Magazine I am a fan of wine. Note that I didn’t say I was a connoisseur because, I frankly don’t feel I am close to that. Not only is a great wine an enjoyable experience, it is an example of branding at its best. As an anniversary trip for my wife, I... 
by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
Established, respected manufacturers who’ve been around for decades, even centuries, can lose their brand signal. Their uniqueness and everything they do that makes their company and products special can get lost when it’s not consistently leveraged. After all, when... 
by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
Greater Fort Wayne Business Weekly—July 2014 Company acquisitions happen every day. We usually only hear about the big ones like American Airlines buying US Airways, Fiat buying Chrysler and Kraft buying Cadbury, but lesser-known companies are bought and sold... 
by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
It’s always interesting when a company changes or updates its logo. Sometimes it’s met with applause and other times it ignites debate and disappointment. Olive Garden recently revealed a new logo. Some theorize it was done in the hopes of reviving the struggling... 
by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
Greater Fort Wayne Business Weekly—March 2015 There’s something appealing and interesting about a “best kept secret.” It might be a restaurant that looks like a dive on the outside, but when you walk in, it’s stunning and the food is remarkable. Or it might be an...