by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
I recently watched a video about 14 things Apple® iPhone® headphones can do that many people don’t know about. I have to say, I learned a few things. And it made me wonder why so many people are unaware of these details. Why all the mystery? Apple is known... 
by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
Greater Fort Wayne Business Weekly—February 2016 Have you ever worked for a company where you felt as though the employees were the last to hear about anything, whether it was new branding, a new logo, tagline, ad campaign, etc.? It’s difficult to get on board with a... 
by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
Greater Fort Wayne Business Weekly—November 2017 Think about some of the greatest brands in the world today. They don’t have to be brands with a long and storied history. Even those that have only been around a short time can count themselves among the best. So what... 
by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
Greater Fort Wayne Business Weekly—August 2017 Once a business succeeds in a particular product or service area, the tendency is often to branch out and try to conquer new areas, markets and opportunities. Sometimes it works, but it’s often been the demise of once... 
by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
Apple iPhones, Colgate toothbrushes, Dr. Pepper marinade, Virgin Atlantic Airways—all are examples of brand extensions. Some have become instant successes, while others never made it off the ground. Brand extension is when an established brand name introduces and... 
by LABOV | Apr 12, 2021 | Brand Strategy, Thought Leadership
Greater Fort Wayne Business Weekly—March 2020 What brand comes to mind when you read these descriptors: people-centric design, innovative, simplicity, individualistic, creative, humanistic? If your mind went to Apple, you got it right. The Apple brand is much more...