by LABOV | Jan 19, 2021 | Thought Leadership
Sometimes there can be a startling difference in the level of service that companies provide. Why is that? Do some companies just have the secret sauce that others don’t? Are some companies staffed with more dedicated employees who are committed to serving customers?... 
by LABOV | Aug 1, 2019 | Thought Leadership
The alphabet soup of C-suite executives includes everything from CEO to CFO, CMO to CIO, COO to CSO and more. There’s one that has grown in popularity over the last decade: CCO or Chief Customer Officer. Consumers base their satisfaction not only on the product they... 
by LABOV | Jul 18, 2019 | Thought Leadership
We often hear how impersonal the world has become. We text rather than talk. We interact online through social networks instead of in person. However, marketing and training are two areas that are actually trending more toward the personal side. Both have shown the... 
by LABOV | Jul 12, 2019 | Thought Leadership
The language used to describe a brand is just as important as its visual identity in connecting with audiences and building brand confidence. If you were to see a logo of an apple with a bite taken out of it, you’d know it represented tech giant Apple. What if you... 
by LABOV | Jun 27, 2019 | Thought Leadership
Anyone who’s ever tried to assemble a piece of furniture has probably experienced the frustration that comes with something that’s made to be as complicated as possible. Conversely, products and services that are simple and easy to use are usually the most valued on... 
by LABOV | Jun 6, 2019 | Thought Leadership
Company culture is crucial to employee satisfaction and motivation, as well as to the overall health and success of a business. It’s also one of a company’s greatest challenges. Even when a culture is established, it’s always growing and changing, along with the...