Differentiate to Defeat the 

Commodity Monster

Before it “creeps” into your culture!

Commodity creep happens when companies, their employees and distributor networks descend into the mindset that the product they provide is nothing special. They no longer realize, see or value the uniqueness within their company or products. It leads to a transactional mindset that diminishes every facet of their company—profit, quality, morale and much more.

This commodity creep can happen to any company in any industry, from automotive to food, paper goods to jet engines, large and small companies, those that have been around only a few years and those that have 100+ years under their belts. If a brand is not proudly positioning their products as unique and valuable, they
are a commodity.

You’re in a battle with the commodity monster if you:

Think you do exactly what your competitors do with no difference whatsoever

 

Produce a unique product or pay more to produce
it (like an ingredient, equipment, etc.) yet don’t promote or charge for it

 

Have a churn and burn mentality where you just manufacture a product and don’t care if the customer buys it again

 

Have reduced your sales efforts to focus on one variable: price

Think you do exactly what your competitors do with no difference whatsoever

 

Produce a unique product or pay more to produce it (like an ingredient, equipment, etc.) yet don’t promote or charge for it

 

Have a churn and burn mentality where you just manufacture a product and don’t care if the customer buys it again

 

Have reduced your sales efforts to focus on one variable: price

Download Your FREE Defeat the Commodity Monster Bluepaper.

Thinking of products as merely commodities diminishes their value and often leads to lower sales, quality and employee morale. Believe in your product’s uniqueness and your customers will too. Download our free bluepaper and discover 6 steps to defeat the commodity mindset.

NEW: The Power Of Differentiation Series

Differentiation is not only critical to increase brand value in the eyes of your customer, it’s vital that your employees and distribution network truly believe you stand out from the pack as well. We hope these insights inspire your journey to differentiate.

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