Differentiate to Defeat the
Commodity Monster
Before it “creeps” into your culture!
Commodity creep happens when companies, their employees and distributor networks descend into the mindset that the product they provide is nothing special. They no longer realize, see or value the uniqueness within their company or products. It leads to a transactional mindset that diminishes every facet of their company—profit, quality, morale and much more.
This commodity creep can happen to any company in any industry, from automotive to food, paper goods to jet engines, large and small companies, those that have been around only a few years and those that have 100+ years under their belts. If a brand is not proudly positioning their products as unique and valuable, they
are a commodity.
You’re in a battle with the commodity monster if you:
Have reduced your sales efforts to focus on one variable: price
Have reduced your sales efforts to focus on one variable: price
Download Your FREE Defeat the Commodity Monster Bluepaper.
This is
how we differentiate
You have challenges that require the full attention of your team. Sometimes easier said than done, right? Our unique approach to ideation, LABOV Jam Sessions™ bring teams together in a fun, collaborative format where game-changing ideas are developed. Whether in person or virtual, these sessions result in actionable plans and inspiration for the road ahead.
You have challenge that requires the full attention of your team. Sometimes easier said than done, right? Our unique approach to ideation, LABOV Jam Sessions™ bring teams together in a fun, collaborative format where game-changing ideas are developed. Whether in person or virtual, these sessions result in actionable plans and inspiration for the road ahead.
We uncork the bottle on creativity with a fast-paced session that delivers a unique format for quick feedback and execution. Our creative team leads these sessions with our clients providing insights along the way. Get immediate results with the LABOV Creative Rush™.
You’ve heard the expression, “Can’t see the forest for the trees.” Sometimes companies are too close to see all the unique things they do that differentiate them in the marketplace. To answer this challenge, we developed the LABOV Technical Immersion™ that takes a deep dive into a company’s manufacturing, processes and programs, identifying key differentiators that help them stand out.
You’ve heard the expression, “Can’t see the forest for the trees.” Sometimes companies are too close to see all the unique things they do that differentiate them in the marketplace. To answer this challenge, we developed the LABOV Technical Immersion™ that takes a deep dive into a company’s manufacturing, processes and programs, identifying key differentiators that help them stand out.
NEW: The Power Of Differentiation Series
Differentiation is not only critical to increase brand value in the eyes of your customer, it’s vital that your employees and distribution network truly believe you stand out from the pack as well. We hope these insights inspire your journey to differentiate.
Our Clients
