Defeat the 

Commodity Monster

Before it “creeps” into your culture!

Commodity creep happens when companies, their employees and distributor networks descend into the mindset that the product they provide is nothing special. They no longer realize, see or value the uniqueness within their company or products. It leads to a transactional mindset that diminishes every facet of their company—profit, quality, morale and much more.

This commodity creep can happen to any company in any industry, from automotive to food, paper goods to jet engines, large and small companies, those that have been around only a few years and those that have 100+ years under their belts. If a brand is not proudly positioning their products as unique and valuable, they
are a commodity.

You’re in a battle with the commodity monster if you:

Think you do exactly what your competitors do with no difference whatsoever

 

Produce a unique product or pay more to produce
it (like an ingredient, equipment, etc.) yet don’t promote or charge for it

 

Have a churn and burn mentality where you just manufacture a product and don’t care if the customer buys it again

 

Have reduced your sales efforts to focus on one variable: price

Think you do exactly what your competitors do with no difference whatsoever

 

Produce a unique product or pay more to produce it (like an ingredient, equipment, etc.) yet don’t promote or charge for it

 

Have a churn and burn mentality where you just manufacture a product and don’t care if the customer buys it again

 

Have reduced your sales efforts to focus on one variable: price

This is
how we differentiate

How we differentiate
LABOV Brand Re-Engineering™
Become an unstoppable force in your industry and elevate your brand like never before. Our proprietary Brand Re-Engineering process re-launches and grows brands, revealing, revitalizing and capitalizing on the greatness within a company by identifying and promoting all the things that make it great. Give your brand the ongoing attention it needs to remain strong and relevant.
How we differentiate
LABOV Jam™ Sessions

You have challenges that require the full attention of your team. Sometimes easier said than done, right? Our unique approach to ideation, LABOV Jam Sessions™ bring teams together in a fun, collaborative format where game-changing ideas are developed. Whether in person or virtual, these sessions result in actionable plans and inspiration for the road ahead.

How we differentiate
LABOV Jam™ Sessions

You have challenge that requires the full attention of your team. Sometimes easier said than done, right? Our unique approach to ideation, LABOV Jam Sessions™ bring teams together in a fun, collaborative format where game-changing ideas are developed. Whether in person or virtual, these sessions result in actionable plans and inspiration for the road ahead.

How we differentiate
LABOV Creative Rush™

We uncork the bottle on creativity with a fast-paced session that delivers a unique format for quick feedback and execution. Our creative team leads these sessions with our clients providing insights along the way. Get immediate results with the LABOV Creative Rush™.

How we differentiate
LABOV Technical Immersion™

You’ve heard the expression, “Can’t see the forest for the trees.” Sometimes companies are too close to see all the unique things they do that differentiate them in the marketplace. To answer this challenge, we developed the LABOV Technical Immersion™ that takes a deep dive into a company’s manufacturing, processes and programs, identifying key differentiators that help them stand out.

 

How we differentiate
LABOV Technical Immersion™

You’ve heard the expression, “Can’t see the forest for the trees.” Sometimes companies are too close to see all the unique things they do that differentiate them in the marketplace. To answer this challenge, we developed the LABOV Technical Immersion™ that takes a deep dive into a company’s manufacturing, processes and programs, identifying key differentiators that help them stand out.

Want to learn more?
Download the Bluepaper below.

Betts Industries

Case Study

Capacity
Trucks

Case Study

Freightliner Custom Chassis

Case Study

Our Clients

Let's Jam