FORT WAYNE, March 28, 2018—LABOV Marketing Communications and Training recently held its fifth annual 12 Hours of LABOV event, which benefitted the Fort Wayne Ballet. The 12 Hours of LABOV aids a local non-profit organization every year. The entire company donates its time and resources for 12 consecutive hours, providing thousands of dollars in marketing, advertising, branding and strategic advice.
The Fort Wayne Ballet has been bringing the arts to northeast Indiana since 1956. During the 12 Hours of LABOV, the team developed strategies to help further the organization’s mission. Ideas were created around sponsorships and donations, marketing performances and the Academy, audience engagement and more. LABOV also developed brand messaging to help position the Fort Wayne Ballet, created logo treatments to distinguish the Ballet from the Academy, and designed a t-shirt, an informational flyer and website templates.
“Our team had an amazing time partnering with the Fort Wayne Ballet and helping them advance their organization in our community,” stated Barry LaBov, President and CEO of LABOV. “The 12 Hours event is a great opportunity for us to come together and use our time and talents for the benefit of worthy organizations in our area.”
Past 12 Hours of LABOV events have benefitted Kate’s Kart, Community Harvest Food Bank, Dare to Dream Youth Ranch and Little River Wetlands Project.
LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in comprehensive creative development and production involving a number of disciplines, including interactive, training and print. In addition to its Fort Wayne, Indiana, headquarters, LABOV maintains offices in Washington, D.C., Indianapolis and Phoenix. Call 260.497.0111 or visit labov.com to learn more.