Internal Branding:
Inspire and motivate the people who are most critical
to your success: your team
Until a decade ago, the idea of inspiring and motivating your workforce to believe in your brand, product and culture was viewed most often as superfluous, unnecessary, even “soft.” No longer.
Today, whether your company is large or small, manufacturing or service, your people are of primary importance. You need them to produce the product and produce it with quality and care. You need them to know the “why” behind every move you make. The literally will make or break you.
LABOV has been facilitating and designing Internal Branding events (more like celebrations) for 20 years. We’ve:
Celebrated the launch of a new product to a worldwide audience of employees and for the first time in history, revealing the new product before the rest of world could see it see (VW video of all of them at HQ)
Guided a century-old manufacturer to share their new branding and messaging to their three shifts in a single day (could show the betts video)
Rallied a metal producer and their entire team, including ownership in other parts of the world around their new branding and mission (copperworks virtual meeting)
Inspired a formerly “me-too” second-rung manufacturer around their new brand, product, and service promise (capacity photo in front of product)
We conducted a celebration for a mobility (wheelchair) vehicle, held it at a racetrack. We asked all employees to sit in a wheelchair and experience the product as a customer would and then had surprise guests: two of their long-time customers. (video of VMI)
LABOV believes that you not only must rally all employees around the brand and mission, but they need to be shared this information FIRST, before anyone else.
Are you inspired to make an extraordinary difference in your employee morale and engagement? Our Internal Branding team will listen and share. It’ll be an inspiring conversation.
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