FORT WAYNE, April 24, 2017—LABOV Marketing Communications and Training produced Harley-Davidson Owner Group (HOG) Officer’s Training events in four cities around the country. HOG is Harley-Davidson’s owner enthusiast group.

This is LABOV’s third year partnering with Harley on the program, which trains nearly 3,000 HOG officers nationwide on ways to inspire and motivate HOG chapter members to ride more miles. The events provide a forum for idea sharing among officers and training on running their chapters. Each year, LABOV creates the theme for the events, develops the creative concepts, and provides high-end audio/visual production. LABOV is contracted as the agency of record for the HOT events through 2020.

“Harley-Davidson has an incredibly loyal, enthusiastic base of owners,” states Barry LaBov, President and CEO of LABOV. “We’re always excited and honored to work with the team at Harley-Davidson, helping train their owner’s group officers and creating even stronger customer connections.”


LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in comprehensive creative development and production involving a number of disciplines, including interactive, training and print. In addition to its Fort Wayne, Indiana, headquarters, LABOV maintains offices in Indianapolis and Phoenix. Call 260.497.0111 or visit to learn more.