LABOV Producing Fourth Harley-Davidson Owners Group Training Tour
FORT WAYNE, February 20, 2018—LABOV Marketing Communications and Training is currently partnering with Harley-Davidson for the fourth consecutive year to produce the company’s Harley-Davidson Owners Group (H.O.G.) Officer’s Training (HOT) events in four cities around the country. H.O.G. is Harley-Davidson’s owner enthusiast group.
Each year, nearly 3,000 H.O.G. officers are trained nationwide on ways to inspire their members to ride more and have adventures on their Harley-Davidson motorcycles. Additionally, officers learn key information on successfully running their chapters and exchange ideas and best practices. Contracted through 2020 to develop the events, LABOV creates the event theme, develops creative concepts and materials, as well as provides high-end audio/visual production and overall event management. This year’s events began in February and will run through April.
“We are always excited to partner with Harley-Davidson on the HOT events and collaborate with their team to ensure every year is even better than the previous,” stated Barry LaBov, President and CEO of LABOV. “It’s a thrill to partner with such an iconic brand and help the company inspire its owner enthusiasts.”
LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in comprehensive creative development and production involving many disciplines, including interactive, training and print. In addition to its Fort Wayne, Indiana, headquarters, LABOV maintains offices in Indianapolis, Washington, D.C. and Phoenix. Call 260.497.0111 or visit www.labov.com to learn more.