FORT WAYNE, November 1, 2016—LABOV Marketing Communications and Training recently completed a series of customer experience training events for Volvo Cars. Held in 10 cities around the country, the events engaged 3,000 Volvo retailers with the Volvo brand and in delivering luxury customers experiences before, during and after the sale.

The events were held at premium hotels to mirror the luxury customer experience. Retailers participated in learning sessions and activities that provided opportunities for collaboration, action planning and hands-on experiences with Volvo vehicles and technologies. As Volvo introduces six new models over the next five years, it is preparing its retailer network to meet the needs of new and existing customers.

“It was inspiring to see the results of these events and how engaged the participants were with the program,” states Barry LaBov, President and CEO of LABOV. “The post-event survey revealed the highest scores we’ve ever seen on a training event, which is a testament to the collaborative effort between LABOV and Volvo. We look forward to more successful projects with the team.”


LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in comprehensive creative development and production involving a number of disciplines, including interactive, training and print. In addition to its Fort Wayne, Indiana, headquarters, LABOV maintains offices in Indianapolis and Phoenix. Call 260.497.0111 or visit to learn more.