Building Greater Value in B2B Acquisitions Through Branding, Differentiation and Enterprise-wide Engagement
# 4 Differentiation is what makes a B2B a competitive force. Discover and promote what makes it unique, then watch the brand rise to new heights.
We’ve seen it time and again. A manufacturer has been successful for decades, but when asked how they’ve done it, they may not know the complete answer. Often, it’s the hidden differentiators that impact a B2B’s success, yet they aren’t branded and promoted.
Discovering, branding and promoting differentiators adds value to brands and increases sales. LABOV’s Technical Immersion™ process discovers these unique attributes—whether in your people, process, products or engineering—and develops them into differentiators that make brands stand out.
Learn more about the power of differentiation and our unique process to discover and promote it by downloading our free Brand Re-Engineering™ Bluepaper here.