B2B and Industrial

We discover, we uncover. We differentiate and elevate a manufacturer’s brand, products and processes to engage employees, leadership, sales channels, customers and communities.

We Are

Specialists in discovering your uniqueness

Bringing new thinking

Technical experts who inspire


We Are Not

The shop down the street

Recyclers of stale ideas

Surface-level advisors

Just artists

LABOV Brand Re-Engineering™ is our proprietary 5-step process to re-launch and grow brands. It reveals, revitalizes and capitalizes on the greatness within a company by identifying and promoting all the things that make it great.

Clients we have been proud to work with.

From tanker trailers to valves, port trucks to pumps, components to fire hose nozzles, we have…

Launched a New Product and Re-launched the Brand Saving 35% in Budget and Increasing Sales 15%.

Trained Distributors and Dealers to recommend Our Client’s Brand Over the Competition Resulting in 44% Sales Increase.

Inspired (Certified) IS Employee Compliance Via Gamification to 97% Compliance

Re-launched Client’s Brand and Revolutionized its Culture. Now Reaching 70% Market Share.

Launched New Product Before Produced Using 3D Renderings. Top Selling Product in Segment.

Identified and Named Product Differentiation, Leveraging Their Enormous Investment in Engineering.

Re-engaged Corporate Morale Through Internal Branding Increasing Exec Trust from 23 to 92%.

Increased Sales Through Promotions Resulting in 22% Increase in a Flat Market

Created a Brand Story Book to Preserve the culture as Founders Retired.

Promoted Underdog Product to Prominence Resulting in Moving From Last Place to Second in Segment.

We Have Worked with These Audiences in the Manufacturing Segment

Leadership • Employees • Market Segments • Trade • Distributors, Dealers and Reps • Sales and Marketing Team • Engineering Team • Community • Acquisition Team • Ownership Group • Private Equity

Betts Industries

Case Study


Case Study

Freightliner Custom Chassis

Case Study

Contact us today and let’s get the ball rolling for you.